Finding balance: the key to timeless design

Creating an emotional connection is just as important as solving a user’s problems. While individual styles like minimalism, skeuomorphism, or gamification can be impactful on their own, blending styles is often necessary to keep designs versatile and engaging. Proportion is the key to making this work.

Ahoi Schmerikon exemplifies this by combining vintage skeuomorphic textures with clean minimalist layouts. Similarly, Lemonade layers subtle animations onto flat design, guiding users through complex processes while maintaining clarity. These examples show that thoughtful execution of styles, rather than following trends, creates designs that resonate with users.

Designing with intent: practicality meets emotion

What makes designs like Magoz and Bruno Simon remarkable are their abilities to combine practicality with emotion. However, balance is key. Bruno’s gamified 3D experience is engaging but can distract from its primary purpose. Similarly, Magoz’s emphasis on visuals enhances storytelling but can make navigation less intuitive. These examples highlight the importance of aligning style with functionality.

As Pan et al. (2012) noted, overusing stylistic elements can overwhelm users. Thoughtful design harmonizes aesthetic appeal with usability, ensuring the product’s core values are communicated effectively without overshadowing functionality. Lemonade strikes this balance by combining minimalism with approachable animations, making insurance feel less intimidating.

As Joe Sparano said, “Good design is obvious. Great design is transparent.”